You need more than a good old press release for modern PR

By Annette Densham

Source of Article: here

Contacting the media? Let’s count the ways. There’s Twitter, LinkedIn, Facebook, phone, direct message, online contact forms, online distribution portals, email and good old-fashioned snail mail.

The tried-and-true method of getting a story in front of a journalist is a press release. But with all these different ways of communicating with the media, is it still relevant? Do journalists still read them and need them? Or is there a better way?