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Producing in-person events post-Covid: nine resources for event marketers

Producing in-person events post-Covid: nine resources for event marketers

Source of Article: here As the number of Americans vaccinated for COVID-19 increases and the country begins to reopen businesses, more marketers are beginning to consider producing live, in-person events again. But in terms of logistics, budgets, technology and safety, events post-COVID will differ in key ways from those held before the pandemic. Below are

How virtual events will impact marketing in 2021

How virtual events will impact marketing in 2021

By Paras Lohani Source of Article: here The year 2020 brought a remarkable evolution to the digital world. It also transformed how we plan events. The dramatic switch from the real to the virtual world is one of the most significant changes brought about by the pandemic. As an outcome, we have adapted to the

Why pr-led brands are prime for market resilience

Why pr-led brands are prime for market resilience

By Ronjini Joshua Source of Article: here While traditionally, businesses have seen public relations (PR) and marketing as some of the sacrifices that are made when costs need to be cut, the pandemic showed everyone in business that a nimble PR and marketing strategy can actually be a lifesaver. PR is the core to establishing

You need more than a good old press release for modern PR

You need more than a good old press release for modern PR

By Annette Densham Source of Article: here Contacting the media? Let’s count the ways. There’s Twitter, LinkedIn, Facebook, phone, direct message, online contact forms, online distribution portals, email and good old-fashioned snail mail. The tried-and-true method of getting a story in front of a journalist is a press release. But with all these different ways

Capacity of media entertainment for building brand awareness

Capacity of media entertainment for building brand awareness

By Sapar Karyagdyyev Source of Article: here How to develop a strong brand for an IT project? What tools to use to increase awareness and create deep and meaningful relationship with partners? How to use the capacity of media entertainment for the needs of B2B markets? Sapar Karyagdyyev, CEO at Gamingtec, an international IT company, shares some useful

3 steps for planning successful events

3 steps for planning successful events

 By Daniel Hall Source of Article: here Step 1: Consultation Before any event comes the initial idea. Whether you already have an event type in mind or not, it’s important to gather all the important information such as location, date, theme and capacity. Without these details, there would be no event! Whether you’re working with

The ABCs of building a career in Event Management

The ABCs of building a career in Event Management

A career in event management is a highly lucrative one even though large-scale events have taken a setback due to the pandemic. Check out 5 crucial tips to build an event management career. Events today are considered a significant aspect of everybody’s life, event management career choices have now become a mainstream career option. The events

5 Dispensary Merchandising Best Practices for Better Sales

5 Dispensary Merchandising Best Practices for Better Sales

In certain retail industries, engaging with a salesperson usually is required to close a sale. Car dealerships, cell phone stores, and real estate transactions are good examples. Thanks to the relative youth of the cannabis market, business in a dispensary often requires a bit more customer interaction. Whether interacting with a floor sales associate or